Product Sellers
You have inventory to move and margins to protect. You need bundles and urgency that lift your order value without slashing your price into the floor.
The Q4 Cashout Lab | Two-Day Live Training on Zoom
Stop Slashing Your Prices for Black Friday.
In two live days, build a Black Friday offer people want to buy and the plan to get it seen, so you walk into the biggest buying week of the year ready instead of scrambling. Built on your business, not a template.
Wednesday, October 28 & Thursday, October 29, 2026
7:30 PM Central Time · Live on Zoom
Two Live Sessions + Workbook · $147
Optional replay recordings: $19 at checkout. All sales final, subject to applicable law and published terms.
Hosted by Marquita Leonard
A Personal Invitation
Join the Q4 Cashout Lab.
Watch the introduction and discover what this two-day experience is all about. Come ready to build a stronger Black Friday offer and a promotion plan for your business.
Join the Q4 Cashout Lab — Watch the Video
The Problem
A Last Minute Discount Is Not an Offer.
Every November it happens the same way. The big brands start teasing their deals weeks early. You wait, get busy, and throw together a discount code the night before. You post it twice. It disappears in a feed full of louder offers.
The cost is not one slow weekend. It is the most motivated buying week of the year going to someone who simply planned sooner.
The Q4 Cashout Lab gives you two focused sessions to fix both halves of the problem: what you are selling, and how people will hear about it.
Explore the Two-Day Program
The Choice
This November Goes One of Two Ways.
If You Sit This Out
You wait until the week of. You knock a percentage off and call it a sale. You post twice. Your offer gets buried under brands that planned in October. In December, you promise yourself next year will be different.
It is the same November you had last year.
If You Show Up
You walk in with an offer built to sell without gutting your margin. Your teaser dates are set, your emails are mapped, your live topics are picked. When Black Friday opens, you are not figuring it out.
You are executing.
Built for Business Owners
Which One Are You?
Digital Creators
Your course, template, ebook, or membership can sell all weekend if the offer feels like an event instead of a coupon.
Service Providers
There is no cart to discount. You need a Black Friday offer built around packages, retainers, or limited booking windows that still makes sense for your calendar.
The Program | Two Acts, One Launch
First, We Build the Look. Then, We Make an Entrance.
Two live working sessions designed to help you build your Black Friday offer and launch strategy.
Act I | October 28 · 7:30 PM CT
The No Slash Offer
Price, bundle, and stack a deal people want without gutting your margin.
- Pricing that feels like a win for buyers without giving away your margin
- Bundles that raise what each customer spends
- Bonuses that add value without adding more work
- Upsells for customers who are already saying yes
- Honest urgency that helps customers take action
WATCH: BRING YOUR PRODUCT
Act II | October 29 · 7:30 PM CT
The Launch Map
The content, emails, texts, and lives that get your offer seen before the rush.
- Content that warms people up before the sale opens
- Email and SMS messaging for a busy buying week
- Going live to sell while people are watching
- Landing pages that make buying simple
- A launch plan from first teaser to final reminder
- Follow-up for people who almost bought
WATCH: BUILDING CONTENT
This is a working training. Bring your product or service, a notebook, and your real numbers.
Claim My Seat for $147Know Before You Join
Is This Lab for You?
This is for you if:
- You sell a product, digital product, or service and want Black Friday to be more than a discount code.
- You are willing to do the work during the sessions.
- You want a plan you can follow, not just inspiration.
This is not for you if:
You want a guaranteed sales number. Results depend on your offer, audience, and implementation.
You are not planning to run a Black Friday or holiday promotion this year.
Your Host
Marquita Leonard
Don't Just Post. Position.
Marquita is the founder and CEO of Financial Dominance Corp., with experience building offers, live sales events, and campaigns designed to move people to act.
Save My Seat — $147Choose Your Next Step
Pick the Experience That Fits Your Goal.
Three different offers. Choose the experience that fits what you want to accomplish. Each offer has its own checkout.
Two-Day Live Training
Q4 Cashout Lab
$147
Two-day live Zoom training to build your Black Friday offer and promotion plan.
Includes your Q4 Cashout Lab Workbook.
Register for the Lab3-Day Private Implementation
The Cashout Buildout™
$397
Three-day, 1-on-1 implementation program with Marquita Leonard.
Work directly with Marquita to develop the promotional materials and strategy for your Black Friday launch.
Enroll in The BuildoutDone-for-You Campaigns
VIP Package
$497
5 Fully Built Video Campaigns
Get five video campaigns built for your business through the VIP Package.
Get VIP AccessReplay Add-on — $19
Get recordings of both Q4 Cashout Lab training sessions. The add-on option is available inside all three checkout forms.
Secure Registration
You Are Invited to the Strategy Room.
October 28–29, 2026 · 7:30 PM Central Time · Live on Zoom
What Your $147 Covers
- Day One Live: Build the Offer
- Day Two Live: Promote the Offer
- The Q4 Cashout Lab Workbook
Replay recordings are not included with the $147 registration. Add the Replay for $19 inside checkout if you want the recordings.
All sales final, subject to applicable law and published terms. Please review the payment details before completing registration.
Q4 Cashout Lab — $147 Checkout
Private Implementation Experience
The Cashout Buildout™
$397
3-Day, 1-on-1 Implementation with Marquita Leonard.
Move beyond ideas and start building. Work directly with Marquita Leonard in a personalized implementation program focused on preparing your Black Friday launch.
- Promotional calendar
- Email and SMS campaigns
- Content and campaign messaging
- Landing page and sales copy
- Personalized 1-on-1 guidance
Program dates and times to be confirmed. Optional $19 Replay Add-on is available in checkout. All sales final, subject to applicable law and published terms.
Enroll in The Cashout Buildout™
VIP Package
5 Fully Built Video Campaigns.
$497
Go beyond learning how to promote your business. The VIP Package includes five video campaigns built for your business.
5 Video Campaigns We Build
Done-for-you video campaign creation
The VIP offer has its own checkout. The Replay Add-on for $19 is also available inside the form.
All sales final, subject to applicable law and published terms. Review your order before completing payment.
VIP Package Enrollment
Your Moment to Prepare
The Season Belongs to the Prepared.
Black Friday is coming either way. You can meet it with a coupon you made at midnight, or with an offer and a plan you built on purpose.
Two days. Live on Zoom. $147.
Claim My Seat for $147